Temu’s Win Over Shein in the US Is Hurting Its Bottom Line
- Sales last month were more than double Shein’s in the nation
- Both firms face growing ESG scrutiny, geopolitical headwinds
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Temu’s transformation over the past year is the stuff of business dreams.
Virtually unknown when it launched in the US last September, it’s now well and truly trumped industry giant Shein in the country’s ultra-fast e-commerce market.