Qualcomm Unveils New PC Chip in Challenge to Apple, Intel

  • PC processor industry suddenly facing influx of competition
  • Nvidia and AMD also developing new chips using Arm technology

Snapdragon X chip.

Source: Qualcomm
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Qualcomm Inc., stepping up its long-running effort to break into the personal computer market, unveiled a new laptop processor designed to outperform rival products from Intel Corp. and Apple Inc.

The new Snapdragon X features 12 high-performance cores capable of crunching data at 3.8 gigahertz, Qualcomm said at a company event Tuesday in Hawaii. The chip is as much as twice as fast as a similar 12-core processor from Intel, while using 68% less power, Qualcomm claims.