Nvidia’s Top Gamer Graphics Card Caught Up in US-China Trade War
- Tightened US sanctions on exports of AI gear included RTX 4090
- Flagship consumer GPU touts onboard AI processing and features
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Chinese gamers now have to pay more than double the list price of Nvidia Corp.’s flagship consumer graphics card after it was caught up in a US technology export ban on its biggest geopolitical rival.
Prices for the year-old GeForce RTX 4090, originally listed at $1,599, are now as high as 29,000 yuan ($3,970) on Alibaba Group Holding Ltd.’s Taobao marketplace as retailers begin to pull it from their shelves. The RTX 4090 is Nvidia’s top-of-the-line GPU and an aspirational item for gamers worldwide, but it’s now prohibited to export to China without a US government license after its performance was found to exceed a threshold set by American officials, Nvidia said in a filing this week.