FaZe Clan Is Merging With Company Backed by Jerry Jones
GameSquare Holdings will buy the pioneering influencer company in an all-stock deal.
Faze Clan headquarters in Los Angeles in 2022.
Photographer: Kyle Grillot/BloombergThis article is for subscribers only.
FaZe Holdings Inc., the struggling video-game-influencer company with 512 million followers across social media, is being acquired by GameSquare Holdings Inc.
FaZe investors will receive about .14 GameSquare shares for every FaZe share, according to terms shared with Bloomberg News. That makes the acquisition worth about $17 million. GameSquare’s largest investors — the family of Dallas Cowboys owner Jerry Jones and Goff Capital — have agreed to commit $10 million as part of the deal. GameSquare plans to bring several FaZe founders back to top positions at the company.