San Francisco Billionaires, CEOs Battle ‘Doom Loop’ With New Ads
- Local business leaders aim to boost city’s image ahead of APEC
- Multimillion-dollar campaign touts the city’s history, beauty
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Looking to reverse the negative narrative surrounding San Francisco and attract more companies, a group of local business leaders and billionaires is rolling out a multimillion-dollar ad campaign to polish the city’s battered image.
The “It Starts Here” campaign, showcasing iconic Bay Area companies like Levi Strauss & Co., Apple Inc. and Pixar, will blanket the city with billboards, video and storefront posters ahead of the Asia-Pacific Economic Cooperation summit in early November.