Meta Product Chief Sees AI Chatbots as Tool to Lure Advertisers

Meta Platforms Inc. Chief Product Officer Chris Cox said that AI chatbots will become an increasingly attractive tool for advertisers, rather than just a way to lure users, in a sign the company is pivoting the technology toward business customers.

“There’s a huge demand from business for better tools,” Cox said Tuesday at the WSJ Tech Live conference in Laguna Beach, California. “One of the most profoundly impactful applications for the near term for AI is helping businesses be more effective.”