Screentime

DAZN, Sky Italia Bid €4.5 Billion for Serie A Broadcast Rights

Companies raised their offers for showing top Italian football
Country’s league has suffered from years of financial neglect

The streaming business backed by Len Blavatnik offered an average guaranteed minimum bid of around €700 million a season to show the Serie A, while Sky Italia offered some €200 million a season. — The streaming business backed by Len Blavatnik offered an average guaranteed minimum bid of around €700 million a season to show the Serie A, while Sky Italia offered some €200 million a season.
Photographer: Simon Bellis/Bloomberg

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By Daniele Lepido

October 16, 2023 at 4:43 PM UTC

This article is for subscribers only.

DAZN Group Ltd. and Comcast Corp.’s Sky Italia slightly raised their bids to broadcast Italy’s top football competition for as many as five seasons to a combined €4.5 billion ($4.75 billion), according to people familiar with the matter.

The streaming business backed by Len Blavatnik offered an average guaranteed minimum bid of around €700 million a season to show the Serie A, while Sky Italia offered some €200 million a season, the people said, asking not to be identified as the discussions are private.