TCS Seeks to Use Microsoft AI Partnership to Improve Margins

K KrithivasanPhotographer: Dhiraj Singh/Bloomberg
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Tata Consultancy Services Ltd is betting on its partnership with Microsoft Corp to develop artificial intelligence-based software services for clients, seeking to win higher margins to fuel growth.

Asia’s biggest outsourcer has deepened its collaboration with Azure OpenAI, the association between Microsoft and Sam Altman-led OpenAI. It’s also using cloud-based AI tool GitHub Copilot to offer solutions such as fraud detection to financial services clients or personalized customer services to retailers.