Weight-Loss Drug Frenzy Cements Novo Nordisk as Europe’s Most Valuable Company 

  • Ozempic maker’s market value overtook luxury giant last month
  • Buzz around weight-loss drugs boosts stock while luxury slumps

A scientist uses a culture flask and pipette in the cell therapy labs at the Novo Nordisk A/S research facilities in Malov, Denmark.

Photographer: Carsten Snejbjerg/Bloomberg
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Little more than a month since becoming Europe’s most valuable listed company, Novo Nordisk A/S has stretched its lead to more than $100 billion as the buzz around weight-loss drugs gets ever louder.

The Danish pharmaceutical maker overtook LVMH at the beginning of September, and since then has accelerated clear as its rising share price has coincided with a slump in luxury stocks. On Friday, Novo hikedBloomberg Terminal its sales and operating profit forecasts for 2023, sending its shares as much as 4.5% higher.