Businessweek
How Influencers Helped Riot Games Turn Valorant Into a Gen Z Hit
Valorant was never a sure thing, until it was.
Landing a good shot (or five) in Valorant is a spectacle.
Source: Riot Games
If you live in Los Angeles, and you hear screaming, it might just be an influencer playing Valorant.
Rachell Hofstetter, known to fans as Valkyrae, yells like a banshee as she dodges gunfire in the video game. Over time she’s learned to train her gun on empty spaces where an opponent’s head might appear. Now she screams when she picks off her last opponent. Her 4 million YouTube subscribers love it.