EU to Push ‘Made in Europe’ Tag in Green Industry, Sefcovic Says

  • EU’s green deal chief to pursue ‘assertive’ approach
  • Sefcovic says EU won’t be afraid to use trade instruments
Maros SefcovicPhotographer: Hollie Adams/Bloomberg
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The European Union will be much more “assertive” in touting a “made in Europe” approach to ensure that green industries like hydrogen and wind stay on the continent.

The EU is not afraid to be more forceful in protecting its industries against global competition, Maros Sefcovic, chief of the bloc’s green deal said at a conference in Brussels. The region is under pressure to ensure that its transition isn’t marked by a massive outflow of industry to the US and China.