Atlassian to Buy Loom for $975 Million in Bet on Remote Work
- Startup helps record work videos for instruction, on-boarding
- Deal price will top Atlassian’s 2017 purchase of Trello
The deal is roughly the size of Atlassian’s previous 20 acquisitions combined.
Photographer: Stefan Wermuth/BloombergThis article is for subscribers only.
Atlassian Corp. agreed to acquire video-messaging startup Loom for $975 million, its largest deal ever, in a bet that more professional collaboration and instruction will be done remotely.
Loom lets users record videos from their computer screens and share them with co-workers. The product is used by companies for tasks like on-boarding new employees, reviewing code, sharing feedback, explaining documents and all-hands meetings.