Netflix Bulls Eye Reward After Tests of Patience
- Growth initiatives seen extending the stock’s 2023 advance
- Shares remain nearly 50% below a peak hit during the pandemic
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Netflix Inc. may no longer be the market darling it was in its heyday, but there is increasing optimism surrounding the stock as earnings loom into view.
The shares have taken investors on a wild ride over the past few years and Netflix’s potential has been more disputed than other major technology and internet companies. However, recent initiatives — including in advertising and an account sharing crackdown — are expected to bear fruit, while its competitive position looks strong relative to other streaming-video companies.