Deals
Pernod Ricard Considers Sale of Czech Liqueur Brand Becherovka
- French drinks group mulling ways to streamline portfolio
- Pernod working with Centerview on sale of Becherovka brand
Becherovka is a herbal liqueur that has been produced in the spa town of Karlovy Vary in the west of the Czech Republic for more than 200 years.
Photographer: Igor Golovniov/SOPA Images/Getty Images
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Pernod Ricard SA is exploring a sale of Czech liqueur brand Becherovka, people with knowledge of the matter said, as the French spirits maker considers ways to streamline its portfolio.
Paris-based Pernod is working with Centerview Partners LLC as it seeks to gauge buyer interest in Becherovka, according to the people. The asset could be valued at about $300 million or more in any sale, the people said. It’s likely to draw interest from international drinks companies, they said.