Global Giants Tapping Indian Consumers Spend $3,600 a Second on Cricket World Cup Ads

World’s most populous nation holds promise for consumer brands
Tournament also lands in middle of India’s festival season

An advertisement for Aramco displayed on a scoreboard during the ICC World Cup India 2023 warm up match in Hyderabad on Oct. 3.Photographer: Pankaj Nangia/Getty Images

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By Shruti Mahajan and Alex Gabriel Simon

October 5, 2023 at 12:00 AM UTC

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Global companies are spending millions of dollars to get their names seen during the Cricket World Cup in India, with the sporting event representing an opportune moment for brands to tap into the cricket-crazy nation of 1.4 billion people.