Deals
Adobe’s $20 Billion Figma Bid Sparks EU Pricing Power Query
- EU enforcers examine product design market in merger probe
- Adobe’s ability to cut prices, bundle products targeted by EU
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Adobe Inc.’s rivals and customers are being quizzed by European Union watchdogs on whether the US software firm could upend fair competition in the interactive product design market after its proposed $20 billion buyout of Figma Inc.
In questionnaires seen by Bloomberg, the EU seeks feedback on the possible harm that Adobe would cause if it levers its market power to slash the price of Figma’s products or bundles them with its own Creative Cloud offering.