Meta Expands Generative AI Tools to Boost Effectiveness of Ads
The company’s digital ad revenue increased 12% in the quarter ended June 30, driving its share price to an 18-month high.
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Meta Platforms Inc. is rolling out new generative AI tools for all advertisers, expanding on an earlier test of the features that let marketers create images and text more quickly.
Meta’s tools use artificial intelligence to generate background images for products, come up with different variations of advertising copy or automatically resize ads to fit on Instagram or Facebook. The new features will be available to marketers in Meta’s Ads Manager, with global access completed by next year, the company said Wednesday.