China Tourism Revenue More Than Doubled Over Holiday Weekend

  • Domestic tourist trips reach 395 million, CCTV reports
  • Ministry says sales were more than double the 2022 tally

Visitors gather for the flag raising ceremony at Tiananmen Square to mark National Day in Beijing.

Photographer: Andrea Verdelli/Bloomberg
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China’s Golden Week got off to a promising start as tourist trips and revenue jumpedBloomberg Terminal through the start of the holiday, suggesting some resilience in consumer appetites.

Tourism revenue reached 342.24 billion yuan ($46.9 billion) in the three days leading up to the mid-autumn festival and National Day celebrations, state media CCTV reported, citing data from the Ministry of Culture and Tourism. That’s a spike of 125% from the prior year. Domestic tourist trips reached 395 million, a 76% year-on-year increase.