DeSantis Super PAC Cuts Back Iowa, New Hampshire TV Ads in Shift
- Group says it’s moving from broadcast TV to streaming services
- DeSantis trails Trump by smaller margin in early-voting states
Ron DeSantis
Photographer: Al Drago/BloombergThis article is for subscribers only.
Never Back Down, the super PAC supporting Florida Governor Ron DeSantis’s presidential bid, cut more than $530,000 in reserved time on broadcast television stations in Iowa and New Hampshire on Friday in what the group said was a shift in strategies following the second Republican debate.
At the same time, the political action committee bought $91,165 in time on national conservative television news networks, reaching beyond the first two primary states where it’s put most of its resources, according to data collected by ad tracking company AdImpact. DeSantis, the second highest polling candidate behind Donald Trump, has struggled in the first two debates to stand out as the clear alternative to the former president.