Uber Freight Taps AI to Help Compete in Tough Cargo Market
- Company’s AI will predict late shipments, suggest other routes
- Uber looks to bolster freight revenue with software sales
Spurred in part by software from startups, the freight industry is capturing more data than ever, which AI can quickly analyze.
Photographer: Rafael Henrique/SOPA Images/LightRocket
With cargo shipments falling in the post-pandemic era, some shippers have turned to artificial intelligence to boost efficiency. The freight unit of Uber Technologies Inc. has tapped its vast data files to use AI to predict late shipments — and make suggestions for alternative routes.
On Thursday, Uber Freight also introduced Insights AI, which it says will allow customers to make queries that could normally take days for workers to compile, such as routes with the worst on-time performance and the causes. The company also has AI embedded in its service that will allow shippers to estimate arrival times more precisely.