Hyperdrive
Honda Takes Another Crack at US EV Market With Help From GM
- Prologue SUV may help keep Honda owners from fleeing brand
- Carmaker plans EV output ramp with batteries made in Ohio
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Honda Motor Co. is trying to crack into the US market for electric vehicles with a new model and an old strategy: If you can’t beat ’em, join ’em.
The Japanese carmaker unveiled the brand’s first electric SUV on Thursday, marking a renewed push into fully electric vehicles to complement its hot-selling gas-electric hybrids. But the 2024 Prologue is only a half-step in Honda’s broader EV efforts. Co-developed with General Motors Co., it’s being built in a GM plant and shares key parts with GM models, including its Ultium batteries.