How the Dallas Cowboys Built the Most Valuable Franchise in Sports
On the first episode of the Bloomberg Originals series Power Players, Charlotte Jones explains how she turned the family business into a $9 billion global brand.
Charlotte Jones, executive vice president and chief brand officer of the NFL Dallas Cowboys, speaks during the Bloomberg Power Players Summit in Los Angeles last year.
Photographer: Lauren Justice/BloombergIt’s almost too on the nose. One powerful, controversial, larger-than-life dad. One sister, two brothers and a globally famous business empire.
But these aren’t the fictional Roys of HBO fame—these are the real-life Joneses. “I actually went to one of the premieres of Succession and I went up to Shiv and I was like, ‘You don’t know me from Adam, but I am you!” says Charlotte Jones, daughter of Dallas Cowboys owner Jerry Jones. “And her response was, ‘Oh Lord, I hope not!’”