Microsoft Says Apple Used Bing as Google ‘Bargaining Chip’
- Executive testifies Microsoft sought browser switch for years
- ‘Apple is making more money on Bing existing than Bing does’
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A Microsoft Corp. executive complained that when it came to the search-engine wars with Alphabet Inc.’s Google, the company’s Bing was never more than a bargaining chip to Apple Inc.
Microsoft has been trying for years to displace Google as the default search engine for iPhones, but Apple never seriously considered switching to Bing, Mikhail Parakhin, the head of Microsoft’s advertising and web services, said during the US government’s antitrust trial against Google in Washington.