Meta Rolls Out Higher-Priced Quest 3 Headset, Just Ahead of Apple’s Vision Pro

  • New mixed-reality headset to start at $500, a $200 increase
  • Apple to launch rival device, Vision Pro, early next year
The Meta Quest 3 headset will go on sale Oct. 10 for $500.Photographer: David Paul Morris/Bloomberg
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Meta Platforms Inc. introduced its latest lineup of head-worn devices, staking fresh claim to the virtual- and augmented-reality industry just ahead of Apple Inc. pushing into the market.

The company officially unveiled the Quest 3 headset on Wednesday, raising the price by $200 to $500, at its annual Connect developers conference. It also introduced second-generation smart glasses that it developed with luxury sunglass maker Ray-Ban.