Peloton Soars After Lululemon Deal to Share Fitness Content
- Pact lets apparel company wind down digital workout effort
- Peloton and Lululemon to launch co-branded clothes in deal
Yoga mats at a Lululemon Athletica store in London.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.
As part of the accord, announced Wednesday, Lululemon will make co-branded clothing that Peloton will sell on its website and at retail stores. Peloton’s fitness content, meanwhile, will be offered to users of the Lululemon Studio Mirror, a $995 device that lets people work out in front of a 43-inch screen, and the apparel maker’s free digital app.