Hyperdrive
Kia Introduces Its Cheapest EV in South Korea as Price War Rages
This article is for subscribers only.
Kia Corp.’s latest electric vehicle is the tiny Ray, with seating for just one person in its smallest configuration, and it has a price in South Korea to match.
Starting at about $20,000, the Ray is Kia’s least expensive battery-powered light passenger vehicle. It’s also the latest offering in the growing price war for EVs in Korea, where startups and online buying provide even cheaper options.