Affirm Is Exploring Subscription Service to Guarantee 0% APR on Purchases

Code cites a $7.99 per month price and better savings rates
Buy now, pay later firm seeks new ways to increase revenue

The subscription service under exploration would guarantee a rate of 0% APR on installment loans totaling up to $2500. — The subscription service under exploration would guarantee a rate of 0% APR on installment loans totaling up to $2500.
Photographer: Gabby Jones/Bloomberg

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By Mark Gurman and Paige Smith

September 21, 2023 at 4:21 PM UTC

This article is for subscribers only.

Affirm Holdings Inc. is exploring the introduction of a subscription service in a bid to create more recurring revenue beyond interest collected from its buy now, pay later plans.

The company’s work was discovered inside code hidden within its iPhone application. The code — not present to end users — indicates the firm is looking at charging $7.99 per month for the service, which would offer upgrades for both Affirm’s buy now, pay later plan users and savings account holders.