Google Lost Map Traffic With Apple Maps Switch on iPhones, Executive Says
- Apple replaced Google Maps on iPhones with its own app in 2012
- Google used maps switch to estimate impact of search default
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Two years after Apple Inc. dropped Google Maps as its default service on iPhones in favor of its own app, Google had regained only 40% of the mobile traffic it used to have on its mapping service, a Google executive testified in the antitrust trial against the Alphabet Inc. company.
Michael Roszak, Google’s vice president for finance, said Tuesday that the company used the Apple Maps switch as “a data point” when modeling what might happen if the iPhone maker replaced Google’s search engine as the default on Apple’s Safari browser.