Amazon Debuts Generative AI Alexa, New Smart Glasses and TV Sticks

At event, executive held conversation with voice assistant
Company also debuted updated versions of Echo Show, Frames

Dave Limp, senior vice president of devices and services at Amazon.com Inc., speaks during the Amazon Devices and Services event at the HQ2 campus in Arlington, Virginia, US, on Wednesday, Sept. 20, 2023. Amazon.com Inc. previewed a push into generative artificial intelligence with new features for its Alexa voice assistant.Photographer: Al Drago/Bloomberg

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By Mark Gurman and Matt Day

September 20, 2023 at 3:42 PM UTC

Updated on

September 20, 2023 at 4:32 PM UTC

This article is for subscribers only.

Amazon.com Inc. made a pitch to keep Alexa relevant in the age of generative artificial intelligence, promising a set of features that will make the software more conversational.

During an event Wednesday at the company’s campus in Arlington, Virginia, outgoing devices chief Dave Limp demonstrated a coming feature, called Let’s Chat, that’s designed to handle a back-and-forth conversation.