Google Says Digital Ad Budgets Are Shifting to Amazon
- Executive testifies as part of federal antitrust trial
- ‘We are losing share to other new entrants,’ he says
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Alphabet Inc.’s Google may be a giant in the digital advertising market, but even the industry leader is worried about losing its edge.
“I would not say Google search ads are a must-have for any advertiser,” said Jerry Dischler, vice president for Google’s advertising products, in testimony Tuesday during the federal antitrust trial against the company. “We are losing share to other new entrants” including TikTok and Amazon.com Inc., he said.