Greener Living

Learn How to Spot Greenwashing

Companies making dubious claims about sustainability can be profitable and is a threat to environmental progress. But how do you identify greenwashing?

So far, greenwashing regulation has taken a narrow approach, but more proactive tactics are coming.

Illustrations by Camilo Medina

 

Greenwashing is a way for companies to piggyback on everyone's concerns about climate change — and it's everywhere. Here's your guide to spotting it.

Broadly speaking, it’s when companies questionably claim environmental bona fides to attract more business or draw less scrutiny.