Japan’s Largest Cosmetics Firm Shiseido Bets on India Growth With First Launch in a Decade
- Japanese cosmetics firm will bring NARS to Indian market
- Nation’s young, social-media savvy shoppers to drive demand
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Shiseido Co. is launching its first makeup brand in India in almost a decade, bringing popular line NARS Cosmetics to local beauty shops as it seeks to carve out a share of the booming consumer market.