Lamborghini Heads for Another Year of Record Sales in Korea
- Sales in South Korea rose 19% to 267 cars through August
- Automaker is hosting four-day event in Seoul for local buyers
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Lamborghini is capitalizing on the demand for indulgence in South Korea, with sales of its iconic sport cars poised to surpass last year’s record.
“The Korean market is developing really fast,”said Francesco Scardaoni, the regional director for Lamborghini’s Asia-Pacific business, at an event to mark the automaker’s 60th anniversary. During the four-day event in Gangnam, an affluent area of Seoul, the Italian carmaker displayed its four “historic models” for public viewing, including the Diablo and Countach.