Amazon ‘Going Big’ to Fill Delivery Void Left by Shopify’s Retreat
- Online retailer wants revenue from sales made on other sites
- ‘Buy With Prime’ featured prominently at Amazon seller event
Amazon dominates e-commerce in the US, capturing almost 38% of all online spending this year.
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Amazon.com Inc. is targeting a logistics void left by Shopify Inc.’s abrupt retreat from shipping services earlier this year, which created an opportunity for the online retailer to make money delivering products ordered on sites other than Amazon.com.
The e-commerce giant is promoting Buy With Prime, which was introduced last year and offers online merchants fast delivery of customer orders placed on other websites. The company, at its Accelerate sellers conference Thursday, revealed metrics highlighting the sales boost merchants see when shoppers take advantage of their Amazon Prime membership to receive fast shipping and other benefits.