UK’s Apple Users Get a £100 Price Cut on New iPhone 15 Pro Model

Tim Cook with a new Apple iPhone 15 Pro Max during an event at Apple Park campus on Sept. 12.Photographer: David Paul Morris/Bloomberg

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By Amy Thomson

September 13, 2023 at 7:33 AM UTC

This article is for subscribers only.

Apple Inc.’s new iPhone 15 Pro will go on sale in the UK for about £100 ($125) cheaper than the previous version’s price tag when it debuted a year ago.

The iPhone 15 Pro will start at £999, Apple announced when it unveiled its updated range of devices on Tuesday, down from the £1,099 it charged for the iPhone 14 Pro in 2022. The price of the top-end Pro Max will be £1,199, unchanged from the iPhone 14 Pro Max’s initial price tag.