Food & Drinks
Surge Pricing on Pints of Beer Splits Pub Operators in the UK
“Unhappy hour”: Pints that cost more on weekends and for World Cup games might not fly, after all.
This round might cost you more on a weekend or during the World Cup.
Photographer: krisanapong detraphiphat/Moment RFThe price of your next pint may go up, depending on where—and when—you drink.
The UK’s biggest pub operator, Stonegate Group has introduced “dynamic pricing” to pints and other drinks at 800 of its 4,500 venues during busy times, including weekends. At such company’s venues as Slug & Lettuce and Be At One, the price would go up when the place is packed; it might drop below the standard price at less crowded times to entice customers.