Tencent Scores Biggest Anime Game With ‘Blue Protocol’ Deal
- Shenzhen firm is adapting ‘Blue Protocol’ MMO to mobile
- Tencent is courting Japan’s top anime and manga houses
The Tencent Holdings Ltd. headquarters in Shenzhen, China.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
Tencent Holdings Ltd. has secured the rights to develop and publish the mobile edition of Bandai Namco Holdings Inc.’s Blue Protocol, betting on one of this year’s most anticipated multiplayer games to rekindle international growth, according to people familiar with the matter.
The world’s biggest games company has assembled a developer team for the project and holds the global distribution rights, the people said, asking not to be identified discussing private plans. The tie-up is an extension of Tencent’s proven formula of creating mobile content for franchises like Call of Duty and PUBG.