Political Ad Spending Set to Reach Record $10.2 Billion in 2024 Campaign Cycle
- Local TV stations to rake in half, maintaining ad dominance
- Broadcast station owners hail ‘unimaginable’ spending
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There’s an emerging winner in the 2024 presidential contest: television broadcasters.
Spending on political advertising is estimated to reach a record $10.2 billion in the 2024 cycle, according to new projections from AdImpact, which tracks and analyzes spending. Local television stations are projected to rake in half — $5.1 billion — of that amount, maintaining their advertising dominance in an increasingly competitive media landscape.