Apple’s iPhone 15 Debut Includes Higher Price on Top Model
- Upscale versions of new phone come with titanium frame
- Apple is contending with sluggish demand for smartphones
Attendees view the Apple iPhone 15 Pro and Apple iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, on Tuesday.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple Inc. introduced its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market.
The company unveiled four new models, keeping pace with the past few generations: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. Like last year, the entry-level models start at $799. The Pro version will remain $999, but the Pro Max will now begin at $1,199 — up $100 from last year’s installment.