Amazon’s Next Big Bet: Restocking Shelves at Physical Stores
- Service brings inventory to stores instead of shoppers’ homes
- E-commerce titan is expanding push into logistics, services
The service will augment the company’s other programs like Buy with Prime.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Amazon.com Inc. is offering a new service that will let its 2 million merchant partners deliver inventory directly to physical retail stores and warehouses, the latest push by the e-commerce giant to expand its logistics network beyond serving online shoppers.
Amazon on Tuesday announced that the service, which is currently in a pilot test, will be more broadly available later this year. The offering was unveiled this week at Amazon Accelerate, a conference that drew about 2,000 online merchants to Seattle.