Consumer
Blancpain X Swatch Collaboration Sparks Another Sales Surge
- Sale of plastic Blancpain spurs lineups at Swatch boutiques
- Blancpain sale has tighter security than MoonSwatch launch
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The Swatch brand’s latest collaboration, a tie-up with the luxury diving watch Blancpain, debuted Saturday with thousands queuing at stores from Sydney to Tokyo and at major European cities for a chance to buy the timepiece.
The response to the $400 plastic Fifty Fathoms watch with an automatic Swatch movement recalled the sales surge in 2022 when the company unveiled a quartz-driven, entry-level version of the Omega Speedmaster. Swatch sold more than million MoonSwatches last year.