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Mattel to Reap About $125 Million in Revenue From ‘Barbie’ Film
The Barbie movie is advertised on billboards in Hollywood.
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Mattel Inc. expects about $125 million in revenue related to Barbie, the hit film based on the company’s popular fashion doll.
The company receives a share of both revenue and profit from the film, Chief Financial Officer Anthony DiSilvestro said at a Goldman Sachs Group Inc. investor conference Thursday.