Soho House Wants to Crack America — Not Just New York

Andrew Carnie spotted a curious anomaly in the three New York outposts of his membership club Soho House last year. In August, well-heeled members disappeared to Europe — partly due to companies introducing “work from anywhere August.” This year, the exodus was even greater. “It’s a new trend, especially on the east coast,” he says.

Thankfully for Carnie, who has been chief executive officer of Soho House & Co. since November last year, New Yorkers are also decamping for places closer to home — so much so that the prestigious private club is opening a rural outpost in upstate New York, along with plans for a host more sites across the Americas.