Apex Launches Sports Fund With F1 Driver Lando Norris
- Lando Norris, Carlos Sainz among Formula 1 racers backing fund
- Sports stars to provide expertise as well as capital for fund
Apex Capital is starting a new fund with backing from athletes including Formula 1 driver Lando Norris to invest in business areas including sports-related technology and entertainment.
Possible investment targets for the €50 million ($54 million) fund will focus on athlete performance, nutrition or fan engagement, Apex Chief Executive Officer António Caçorino said in an interview.