K-Pop Pioneer Debuts Its First New Supergroup in Three Years
- Seven-member Riize’s ‘Get a Guitar’ marks SM’s global ambition
- Debut follows failed takeover by BTS label and sector shuffle
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SM Entertainment Co., the South Korean company that pioneered the K-pop genre three decades ago, unveiled a new seven-member boy group named Riize in its first band debut in three years.
SM’s latest ensemble held a showcase in Itaewon, Seoul, to launch their first album Get a Guitar, in what the studio behind Shinee and Girls Generation said was a major step toward expanding globally.