Hyperdrive

BMW Unwraps Next-Generation EV to Take on Tesla, China’s BYD

  • Automaker shows off ‘Neue Klasse’ concept car with tech focus
  • Company is trying to bolster sales in its key market China
WATCH: BMW CEO Oliver Zipse speaks with Bloomberg about embracing competition with China and EV pricing.Source: Bloomberg
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BMW AG presented the first prototype of its future electric-vehicle lineup, ringing in a new stage in the fight to catch up to Tesla Inc. and defend sales in its most important market China.