Greener Living
Theme Parks Are Offering Free Return Tickets When Temperatures Get Too Extreme
- SeaWorld offers free return tickets if heat index hits 110
- Analyst sees move “laying down a blueprint” as heat worsens
Visitors enter the SeaWorld amusement park in Orlando, Florida.
Photographer: Zack Wittman/BloombergThis article is for subscribers only.
Theme parks are moving to offer free return tickets when temperatures hit extreme levels, a sign that operators are concerned worsening heat waves may deter customers and hurt attendance.
SeaWorld Entertainment Inc. expanded its weather guarantee policy to cover heat indexes above 110 at its three US locations, according to a statement Wednesday. It’s the first major American theme park to do so, according to a review of cancellation policies by Bloomberg, and comes as this year looks to become the hottest in recent history following a record-breaking July.