Rolls-Royce’s New Profit Mantra Hampers Airbus Sales Campaigns
- New CEO Erginbilgic has vowed to steer away from onerous deals
- Airbus has missed out on some recent sales campaigns
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The focus on profit over market share at Rolls-Royce Holdings Plc has won new Chief Executive Officer Tufan Erginbilgic plaudits from investors, who have lifted the manufacturer to the best-performing major UK stock this year.
But the newfound financial discipline has also created some negative side effects, with aircraft partner Airbus SE noticing that it’s making some sales campaigns harder to get across the line.