Consumer

Is Gap’s CEO ‘Kenough’ for Investors Seeking a Turnaround?

Richard Dickson, often credited with reviving Mattel’s Barbie brand, will face shareholders for the first time as head of the troubled retailer.

Richard Dickson at the European premiere of Barbie in London.

Photographer: Jed Cullen/Dave Benett/WireImage
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Gap Inc.'s latest turnaround plan looks awfully familiar so far.

To shake itself from a funk that has lasted 20 years, the retailer has routinely pinned its hopes on chief executive officers who promised fresh ideas. There was someone from Disney and then a drugstore retailer. One had a consulting background and another knew supply chains. But none of them were able to execute a comeback with staying power.