Cars

Ford CEO Jim Farley and His $300,000 Mustang Are Gunning for Porsche

During Monterey Car Week, Jim Farley discusses his “underdog” strategy for winning on the track and in the showroom.

The Ford Mustang GTD on display during the 2023 Pebble Beach Concours d'Elegance. — The Ford Mustang GTD on display during the 2023 Pebble Beach Concours d'Elegance.
Photographer: David Paul Morris/Bloomberg

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By Hannah Elliott

August 23, 2023 at 9:35 AM UTC

When Ford Motor Co. debuted its $300,000 Mustang GTD in Carmel, California, Chief Executive Officer Jim Farley wasn’t shy about what he aimed to intimidate.

“We looked at what Porsche had done with their racing Porsches, and we thought we could do it even better,” Farley said during the Aug. 17 press preview.